Beauty and Personal Care July 10th, July 11th, The facial mask segment is a rising star in the facial skincare category in China for reasons of convenience, personalisation and premiumisation. Meanwhile, facial masks with a cleaning function are more desired by Chinese consumers and brands. This compares to the Brands face fierce competition from domestic brands, cross-category brands and international brands. Online channels not only help local brands win fans, but also help international brands better connect with consumers.
Asia leads the way in sheet masks - Professional Beauty
Send your question to alwayswondered theconversation. Is the mask useful in protecting against viruses or bacteria? People wear them to protect the respiratory tract from pollution and infection, and to prevent the spread of any pathogens they might be carrying. Whether this works depends on the type of mask.